Hi, I'm Sara @ Gorilla Egg Creative.
Expert in paid ads across Facebook, Google, TikTok + YouTube.
I place scroll-stopping paid ads that cra-a-A-CK open serious growth.
10+ years of performance marketing experience. Results-driven.
UN Migration - IOM
Spearheaded IOM’s first-ever digital fundraising campaign during Ramadan, focused on Zakat contributions — delivering a 2.5x ROI upon first rollout.
Managed a six-figure monthly paid media budget, setting up brand-new ad accounts and tracking infrastructure from scratch.
Launched and optimised cross-channel campaigns across Meta and Google, established performance benchmarks, and built the foundations for long-term digital growth.
The Duke of Edinburgh’s Award (DofE)
Developed the full testing strategy for This is Youth—DofE’s first-ever campaign celebrating young achievers.
Designed experiments with Meta ads to understand supporter motivations, grow audience segments, and optimise content direction.
Delivered insights that now inform brand storytelling, evergreen advertising, and long-term fundraising strategy.
Gym and Tonic
Launched the start-up’s very first paid media campaign to support e-commerce growth and product discovery.
Set up Meta and Google Ads infrastructure and built foundational audience strategies.
Used early campaign data to shape long-term acquisition strategy and inform investor conversations.
Oxfam International
Conceived and executed a strategic test of three global brand propositions across priority donor markets.
Used Meta Ads to compare regional performance, audience engagement, and message clarity.
Findings were used to align brand positioning and content direction across markets.
Hilton Foundation
Designed and launched a paid LinkedIn campaign to promote sign-ups for the Hilton Humanitarian Prize livestream.
Tested creative formats and messaging variations on thought leadership, driving reach and brand lift among global NGO audiences.
Learnings informed future creative development and campaign planning for major global events.
Boys & Girls Clubs (BCGA)
Audited 50+ Facebook pages and 15+ Instagram accounts across 5 business units for the Hong Kong association.
Conducted in-depth stakeholder interviews, surveys, and focus groups with internal teams and community partners.
Delivered a comprehensive, insight-led social media playbook to guide content strategy and cross-channel engagement.
International Rescue Committee (IRC)
Managed a $2M USD digital fundraising budget across 20+ markets in Europe, Asia, and the Americas.
Led the planning and execution of full-funnel, multi-platform campaigns across Meta, Google, YouTube, TikTok, LinkedIn, Reddit, and email.
Optimised to KPIs including ROAS, CPA, donor retention, and lifetime value, scaling acquisition with efficiency.
...and a range of small to mid size UK companies.
I work closely with organisations of all shapes and sizes!
What I offer
📈 Paid Media Strategy
Audience targeting, ad copy, platform setup, and optimising for ROAS.✍️ Copywriting
Campaign copy and brand voice.🎯 Campaign Management
Meta, Google, LinkedIn, TikTok, Reddit:
Set up, scale, and report.
Let's connect!
Want to launch ads on Facebook, Instagram, Google (even Google Grants), YouTube, TikTok or LinkedIn?
Tell me your budget, and I’ll send you quick, no-nonsense advice. Plus a free quote.
I started Gorilla Egg Copywriting in 2017, which later evolved into Gorilla Egg Creative to offer broader digital marketing solutions.The name came from a random thought..."Why can’t gorillas lay eggs?” And yes, I like to think of myself as that gorilla: creative, curious, and always cracking something new.
Drop me a message below.