Hi, I'm Sara C.
Gorilla Egg Creative is my freelance digital marketing studio.
I work with purpose-led brands, nonprofits, and start-ups to run smart, scroll-stopping paid campaigns across Meta, LinkedIn, Google and TikTok.
With 10+ years of performance marketing experience, I’ve helped global organisations scale reach, boost sign-ups, and drive revenue, all through smart strategy, testing frameworks, and creative that converts.
What I do
📈 Paid Media Strategy
Audience targeting, platform setup, testing, optimising for ROAS.
✍️ Copywriting
Campaign copy, ad copy,
brand voice development.
🎯 Campaign Management
Meta, Google PPC (Search, PMAX, Youtube), LinkedIn, TikTok, Reddit.
UN Migration (IOM)
Scope: Paid media strategy, tracking infrastructure, campaign optimisation
Problem: The UN agency needed to launch their first-ever digital fundraising campaign but had no existing ad account structures, tracking infrastructure, or historical benchmarks to guide performance. They aimed to engage donors during a culturally significant period (Ramadan).
Solution: I launched IOM’s inaugural digital fundraising programme, setting up brand-new Meta and Google ad accounts, establishing tracking systems, and managing a six-figure (USD) monthly paid media budget. I designed and optimised cross-channel campaigns focused on driving Zakat contributions during Ramadan, creating the framework for future digital fundraising growth.
Results:
- Achieved a 2.5x return on investment (ROI) on the first rollout
- Delivered strong initial benchmarks for donor acquisition and cost per donation
- Built the foundations for sustainable, long-term digital fundraising growth
The Duke of Edinburgh’s Award (DofE)
Scope: Paid media launch strategy and execution, creative testingProblem: DoFe had never previously run conversion ads or structured messaging and creative tests. They wanted to leverage their "This is Youth Award" campaign to kickstart a sustainable paid media and social media strategy.Solution: I designed and executed a full-funnel paid media launch across three phases, implementing five creative and messaging tests to identify audience preferences and optimise performance.Results:
- Successfully generated new email sign-ups as a baseline for future digital campaigns
- Delivered actionable insights from five structured tests across messaging, creative, and targeting approaches to inform future strategy
Gym & Tonic
Scope: Full-funnel pilot paid ads campaign, Creative consultingProblem: Gym & Tonic, a new athleisure brand, needed to launch their first online store and build brand awareness and conversions from scratch. As a new brand and company, they required a structured testing strategy to inform both creative direction and media execution.Solution: I developed a full-funnel paid ads strategy combining awareness and conversion objectives, tailored to introduce the brand and drive early sales. In addition to managing the paid campaign set-up, I advised on creative elements.Results: Generated strong early engagement at a cost per click of USD 0.65 and established critical creative and performance benchmarks to guide the next stage of brand growth
Hilton Foundation
Scope: Paid social strategy support and team coaching
Problem: The Hilton Foundation wanted to launch a LinkedIn lead generation campaign to promote the Hilton Humanitarian Prize Ceremony. Their in-house team was relatively young and needed expert guidance on campaign structure, creative, and optimisation best practices.
Solution: I provided strategic coaching to the internal team, advising on audience targeting, lead generation ad formats, and messaging strategy. I also offered hands-on feedback on creative development and set up foundational campaign best practices to support their independent execution.
Results:
- Successfully built team capacity to independently launch and manage the campaign
- Delivered actionable learnings and optimisation tips for future campaigns
Oxfam International
Scope: Messaging testing strategy, campaign execution, reportingProblem: Oxfam needed to determine which messaging themes would resonate most effectively across different global audiences ahead of a major international campaign rollout. With limited prior testing frameworks, they required a structured, scalable approach to test creative hypotheses across pilot country markets.Solution: I designed and implemented a full campaign testing structure, managing the execution of multi-market paid social campaigns focused on comparing different messaging angles. I also produced a detailed reporting framework, analysing creative performance across key KPIs to deliver actionable recommendations for Oxfam’s global messaging strategy.Results: Provided a data-backed foundation for global creative decisions and rollout planning. Also, I established a repeatable testing framework for future campaigns.
Boys & Girls' Clubs
Scope: Social media audit, stakeholder research, strategic playbook development
Problem: With over 50 Facebook pages and 15 Instagram accounts managed independently across five business units, BGCA faced brand voice inconsistency and a fragmented social media presence. Without centralised guidance from headquarters, it was difficult to maintain a cohesive brand identity and effective cross-channel communication.
Solution: I conducted a full audit of 50+ Facebook pages and 15+ Instagram accounts, mapping content, audience engagement, and brand consistency across units. To understand internal needs and challenges, I led stakeholder interviews, surveys, and focus groups involving internal teams and community partners. Based on these insights, I developed a comprehensive social media playbook to guide content strategy, brand voice, and cross-channel engagement across the organisation.
Results:
- Provided clear, actionable guidelines for content creation, platform management, and audience engagement
- Enabled internal teams to align on a cohesive digital strategy while maintaining flexibility for localised execution
International Rescue Committee (IRC)
Full-time role: Managed a $2M USD digital fundraising budget across 20+ markets in Europe, Asia, and the Americas. Led the planning and execution of full-funnel, multi-platform campaigns across Meta, Google (search, YouTube and Performance Max), TikTok, LinkedIn, Reddit, and email.
Results: In 2024, I exceeded year-end fundraising targets by 6.75%, increasing sustainer acquisition by 4.2% and one-time donations by 2.8%. Meta delivered the highest donation volume at a cost per acquisition 20% lower than target, while Paid Search achieved the highest total income contribution.
...and a range of small to mid size UK companies.
From lead generation, customer acquisition, event sign-up, to lottery enrolment campaigns.
FAQ
Q: Do you offer full campaign management or just strategy/ consulting?
A: Both. I can run your campaigns end-to-end including setup, copywriting, targeting, testing, and optimisation. Or provide strategic support if you already have an in-house team.
Q: Can you grow+retain an audience?
A: Yes. Beyond acquisition, I build strategies that grow the right audience and keep them engaged through tailored messaging, retargeting, and full-funnel optimisation.
Q: What platforms do you use?
A: I manage campaigns across Meta (Facebook and Instagram), Google Ads (Search, PMAX, and YouTube), LinkedIn, TikTok, and Reddit. I help clients grow awareness, generate leads, and drive conversions across multiple channels.
Let's connect!
Want to launch ads on Facebook, Instagram, Google (even Google Grants), YouTube, TikTok or LinkedIn?
Tell me your budget, and I’ll send you quick, no-nonsense advice. Let's build your next campaign.
I started Gorilla Egg Copywriting in 2017, which later evolved into Gorilla Egg Creative to offer broader digital marketing solutions.The name came from a random thought..."Why can’t gorillas lay eggs?” And yes, I like to think of myself as that gorilla: creative, curious, and always cracking something new.
Drop me a message below.