I'm Sara C, a freelance paid media strategist. I help purpose-led brands, nonprofits and start-ups run smart, scroll-stopping campaigns across Meta, Google, LinkedIn and TikTok.
Trusted by mission-led organisations worldwide
I can run your campaigns end to end, or slot in beside your in-house team. Whatever gets you growing.
Audience targeting, creative direction, testing frameworks and full-funnel planning, all optimised for ROAS.
Hands-on campaign management across Meta, Google (Search, PMAX, YouTube), LinkedIn, TikTok, Pinterest and Reddit.
Ad creative concepts and direction, campaign copy, ad copy and brand voice development. Words and visuals that stop the scroll.
Tell me your goals and budget. You'll get quick, no-nonsense advice on whether paid media is right for you, and where to start.
Account structures, tracking, audiences, creative direction and a testing plan built around your objectives.
Campaigns go live with structured tests. You get clear reporting, honest insights and continuous optimisation.
A few highlights from campaigns I've built, launched and scaled for global organisations.
Designed a three-phase, full-funnel paid media launch for the "This is Youth Award" campaign, running five structured messaging and creative tests to build DofE's first conversion baseline.
Coached the in-house team through a LinkedIn lead-gen campaign for the Hilton Humanitarian Prize: targeting, formats, creative feedback and best practices they now run independently.
Built a lead-generation engine with structured creative testing, delivering strong lead volume at efficient CPLs and channel learnings that shaped Homely's acquisition strategy.
Launched a new athleisure brand's first online store with a full-funnel awareness-to-conversion strategy, generating early engagement at a $0.65 cost per click.
Audited 50+ Facebook pages and 15+ Instagram accounts, led stakeholder research, and delivered a social media playbook unifying brand voice across five business units.
Strategy and execution across cybersecurity, regulation and global development, including Ofcom's Online Safety paid media campaign and National Cyber Security Centre SEO.
Developed and promoted LinkedIn thought leadership pieces for the global development consultancy, raising organisational awareness among the audiences that matter to them.
Led organic and paid media strategy in-house as Digital Marketing Manager, shaping content, social and paid campaigns that supported awareness, supporter growth and fundraising.
Built an always-on, evergreen fundraising engine across paid platforms, from campaign structure to creative rotation, sustaining a blended ROI of 5-10x. First-year performance helped the charity scale massively, and it is now expanding into new global markets.
Led the overarching lead generation strategy, delivering around 5,000 leads a month at roughly 60p per lead, alongside creative refresh testing and reactive paid ads tied to the news cycle.
Generated qualified installer leads at around £30 per lead via Google Search, plus brand defence campaigns to protect their search presence when competitors bid on their name.
Helped raise funds beyond the usual channels, testing and scaling donation campaigns on alternative paid platforms like Reddit and Pinterest.
…plus a range of small and mid-size UK companies: lead generation, customer acquisition, event sign-ups and lottery enrolment campaigns.
I'm a freelance paid media and ads strategist with 10+ years of performance marketing experience, based between the UK and Hong Kong. I've helped global brands and nonprofits scale reach, boost sign-ups and drive revenue through smart strategy, structured testing frameworks and creative that converts.
I started Gorilla Egg Copywriting in 2017, which later grew into Gorilla Egg Creative to offer broader digital marketing solutions.
The name came from a random thought. And yes, I like to think of myself as that gorilla: creative, curious, and always cracking something new.
Both. I can run your campaigns end to end, covering setup, copywriting, targeting, testing and optimisation. Or if you already have an in-house team, I can provide strategic support instead.
Meta (Facebook and Instagram), Google Ads (Search, PMAX and YouTube), LinkedIn, TikTok, Pinterest and Reddit. I help clients grow awareness, generate leads and drive conversions across multiple channels.
My focus is acquisition: bringing in the right audience through smart targeting and full-funnel campaigns. For retention, I work with trusted specialists who focus on keeping audiences engaged, so you get the best of both.
Absolutely. Nonprofits are a core focus for me. I've built digital fundraising programmes for organisations like IOM and the IRC, and I can help you set up and make the most of Google Ad Grants.
There's no fixed minimum, it depends on your goals and channels. Tell me your budget and I'll give you quick, honest advice on what's realistic and where to start.
Want to launch ads on Meta, Google (including Ad Grants), YouTube, TikTok or LinkedIn? Tell me your budget and I'll send you quick, no-nonsense advice.