We're Gorilla Egg Creative, a collective of paid media and digital fundraising specialists. We help purpose-led brands, nonprofits and start-ups run smart, scroll-stopping campaigns across Meta, Google, LinkedIn and TikTok.
Trusted by mission-led organisations worldwide
We can run your campaigns end to end, or slot in beside your in-house team. Whatever gets you growing.
Audience targeting, creative direction, testing frameworks and full-funnel planning, all optimised for ROAS.
Hands-on campaign management across Meta, Google (Search, PMAX, YouTube), LinkedIn, TikTok, Pinterest and Reddit.
Ad creative concepts and direction, campaign copy, ad copy and brand voice development. Words and visuals that stop the scroll.
Tell us your goals and budget. You'll get quick, no-nonsense advice on whether paid media is right for you, and where to start.
Account structures, tracking, audiences, creative direction and a testing plan built around your objectives.
Campaigns go live with structured tests. You get clear reporting, honest insights and continuous optimisation.
A few highlights from campaigns we've built, launched and scaled for global organisations.
Designed a three-phase, full-funnel paid media launch for the "This is Youth Award" campaign, running five structured messaging and creative tests to build DofE's first conversion baseline.
Coached the in-house team through a LinkedIn lead-gen campaign for the Hilton Humanitarian Prize: targeting, formats, creative feedback and best practices they now run independently.
Built a lead-generation engine with structured creative testing, delivering strong lead volume at efficient CPLs and channel learnings that shaped Homely's acquisition strategy.
Launched a new athleisure brand's first online store with a full-funnel awareness-to-conversion strategy, generating early engagement at a $0.65 cost per click.
Audited 50+ Facebook pages and 15+ Instagram accounts, led stakeholder research, and delivered a social media playbook unifying brand voice across five business units.
Strategy and execution across cybersecurity, regulation and global development, including Ofcom's Online Safety paid media campaign and National Cyber Security Centre SEO.
Developed and promoted LinkedIn thought leadership pieces for the global development consultancy, raising organisational awareness among the audiences that matter to them.
Led organic and paid media strategy in-house, shaping content, social and paid campaigns that supported awareness, supporter growth and fundraising.
Built an always-on, evergreen fundraising engine across paid platforms, from campaign structure to creative rotation, sustaining a blended ROI of 5-10x. First-year performance helped the charity scale massively, and it is now expanding into new global markets.
Led the overarching lead generation strategy, delivering around 5,000 leads a month at roughly 60p per lead, alongside creative refresh testing and reactive paid ads tied to the news cycle.
Generated qualified installer leads at around £30 per lead via Google Search, plus brand defence campaigns to protect their search presence when competitors bid on their name.
Helped raise funds beyond the usual channels, testing and scaling donation campaigns on alternative paid platforms like Reddit and Pinterest.
…plus a range of small and mid-size UK companies: lead generation, customer acquisition, event sign-ups and lottery enrolment campaigns.
Gorilla Egg Creative is a collective of paid media and digital fundraising specialists, with 12+ years of combined performance marketing experience and roots in the UK and Hong Kong. We've helped global brands and nonprofits scale reach, boost sign-ups and drive revenue through smart strategy, structured testing frameworks and creative that converts.
Founded by Sara C in 2017 as a copywriting studio and still led by her today, Gorilla Egg has grown into a full digital marketing collective, bringing together specialists across strategy, paid media and creative so clients get senior expertise without the agency overhead.
The name came from a 3am thought that refused to leave. Turns out it's exactly how we work: curious, a little stubborn, and always cracking something new.
Both. We can run your campaigns end to end, covering setup, copywriting, targeting, testing and optimisation. Or if you already have an in-house team, we can provide strategic support instead.
Meta (Facebook and Instagram), Google Ads (Search, PMAX and YouTube), LinkedIn, TikTok, Pinterest and Reddit. We help clients grow awareness, generate leads and drive conversions across multiple channels.
Our focus is acquisition: bringing in the right audience through smart targeting and full-funnel campaigns. For retention, we work with trusted specialists who focus on keeping audiences engaged, so you get the best of both.
Absolutely. Nonprofits are a core focus for us. We've built digital fundraising programmes for organisations like IOM and the IRC, and we can help you set up and make the most of Google Ad Grants.
There's no fixed minimum, it depends on your goals and channels. Tell us your budget and we'll give you quick, honest advice on what's realistic and where to start.
Want to launch ads on Meta, Google (including Ad Grants), YouTube, TikTok or LinkedIn? Tell us your budget and we'll send you quick, no-nonsense advice.